FASHION COMMUNICATION MANAGEMENT

The Study Program of the Master in Fashion Communication Management aims to shape a well-rounded, versatile professional who is able to integrate into the image and communication area of businesses, outsourcing agencies, magazine editing offices and fashion and lifestyle media. The course curriculum teaches a wide range of skills which enable students to follow each phase of a communication plan, from the briefing to the definition of objectives, from choosing the means involved to organising a photo shoot or writing a press release, company profile or fashion article.
The dynamics analysed during the course relate to the luxury goods sector, and to the fashion environment, considering the specific nature of some of the processes which relate to these industries.